Earth Made is the naturopathic practice of Anna Wilson, specialising in female health and lifestyle support. The brand is grounded in the body’s connection to the earth, using this relationship as a framework to balance clinical credibility with holistic care. The resulting identity is calm and considered, drawing on natural tones, structured systems, and softened details to create a practice that feels both professional and deeply human.
This project began with discovery and brand strategy, which shaped the visual identity and website. Supporting brand assets were designed to support the brand across digital touchpoints.
