When I joined View, the brand identity was limited to a logo, a colour palette and some typography rules, not nearly enough for a business operating across paid, earned, and owned channels. Siloed teams were producing disconnected collateral, and social platforms had gone stale.

As the sole designer owning all brand and marketing output, I built a comprehensive brand system from the ground up — including "playground" concepts that defined how the brand could flex across contexts while staying recognisable. I executed the new direction across every touchpoint, revived dormant social channels with campaign-driven content that grew audience numbers month-on-month, and developed automated templates that gave non-designers the tools to create on-brand assets independently. The result was a cohesive, scalable brand presence built and maintained by a team of one.